I just arrived at the office, smoked a cigarette, and browsed through my android phone. Then, I read this tweet from @fastcompany about Yahoo’s New CEO: Scott Thompson (currently Paypal’s President). I started to read the article and I couldn’t agree more; despite of whoever the new CEO is, I am glad that Yahoo is off the roulette gamble table. It is not sold, yet.
Selling it would be the easiest getaway, but it was decided for Yahoo to try its luck once again. I can understand how the investors feel, how they just think that selling Yahoo will give their money back, and able to start to look for other things to put their investment(s) in. Just to give you a big picture, this is Yahoo’s current situation (taken from FastCompany.com):
The company has 700 million users, of all ages, around the world. (Even Facebook isn’t that far ahead–its latest public reports puts its user base at 800 million.) Every day, those 700 million souls log in to the Yahoo universe and start making their way around its sites, moving from story to story to story to story–effectively giving Yahoo a media mogul’s dream: the largest petri dish in the world to understand what sorts of content appeal to which sorts of people and what sorts of things will make them likely to consume more and more.
The company has already used the insights it’s garnered from this data–and the algorithms it’s built on top of them–to nab one billion clicks a month on its home page alone.
I am not going to talk about the CEO. I am going to talk about how delighted I am to know that Yahoo is postponing to sell itself, chose not to abandon its users, and try to make things better.
Yes, I admit that I am not a big fan of Yahoo and most of their products suck. They have potential, but they literally suck. The only Yahoo’s achievement so far is only changing its tone color and overall design products, which was nothing in the world of business. It’s a gimmick. The true ‘change’ that we all do want is feature that ease user’s usage and their ability to provide more values. Yahoo HAS the potential to do these, but instead, it’s like the former fired-CEO, Carol Bartz, do not have any idea what to do to Yahoo. Such a share.
Back then, I don’t think positioning Yahoo as a media company is a wise step to take. For me, Yahoo has the potential to be internet users’ alternate life, online. I think there’s no mistake in tailing Google, using it as a benchmark. Especially in Asia, Yahoo supposes to have stronger existence in digital business. But, hey..It’s all too late.
What I think is ‘Yahoo does not need to switch its brand into another only-God-knows’ positioning. Tidying up its products with more in-depth user research and do the relevant marketing will help them to get back on their feet’.
And, yes, I agree that they do not need a CEO with strong media knowledge (well..maybe a little bit). Scott Thompson can hire or appoint someone else with the desired capacity to do that.
“Yahoo doesn’t need to sell its ship and exchange it with the new one. Yahoo needs a new captain.”
What do you think?
P.S.: Apology for the short post. Have some work to do.